CredibilityWatch · Weekly AI/search & review monitoring for mortgage loan officers
Keep your public credibility monitored after the audit.
AI/search answers, reviews, profiles, and third-party sources do not stay still. CredibilityWatch monitors the public proof borrowers, referral partners, and AI/search engines use to judge whether a mortgage loan officer looks credible. Weekly brief, dashboard updates, and urgent alerts when something material changes. Available after an AuthorityMap Audit baseline.
01 · What it monitors
Weekly monitoring plus urgent alerts.
CredibilityWatch tracks the same public surfaces and AI/search engines covered in your AuthorityMap baseline, on a weekly cadence. Material changes between weekly runs trigger urgent alerts.
- AI answer reruns. Weekly reruns of the approved prompt set across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude. Verbatim captures, not summaries.
- Review monitoring. Tracked review surfaces (Google Business Profile, Experience.com, Zillow, and others scoped during the audit) with new reviews and unanswered review summaries.
- Profile drift checks. Name, title, NMLS, employer, address, phone, bio, and links across the public profile ledger.
- Competitor drift. Whether the engines start surfacing different competitors on the same prompt set, and what changed in their citation surface.
- Source drift. Which sources each engine is citing this week vs. baseline. The source list is often the leading indicator before the rank moves.
- Dashboard updates. The same working dashboard from the audit, kept current.
- Weekly executive brief. One readable email per week with deltas, alerts, and the recommended fix queue update.
02 · Weekly brief
One short brief. Real deltas, not vibes.
Each weekly brief is structured so you can scan it in under two minutes and decide what to do.
The brief links straight into the dashboard for verbatim captures and ranked queue updates. Nothing in the brief is auto-published; every recommended action stays in your approval queue.
03 · Urgent alerts
Material changes do not wait for the weekly run.
When a tracked change crosses the urgent-alert threshold, the alert ships immediately. Examples:
- Wrong employer, title, NMLS, or office location appears in an AI/search answer.
- A new negative or unanswered review appears on a tracked surface.
- An important profile changes or disappears (employer change, bio rewrite, NMLS field cleared, profile removed).
- A compliance-sensitive public claim is detected on a surface tied to your identity.
- Competitor or source mix changes materially on the prompt set.
Every alert ships with the verbatim capture, the source it came from, and a recommended next step tied to that evidence. Not our opinion of what you should do.
04 · What it does not do
Monitoring, not an agency retainer.
CredibilityWatch is deliberately narrow. Mortgage is a regulated category, and the boundary between "monitoring" and "marketing on your behalf" matters.
- Auto-publish anything: profile copy, review responses, content, or third-party submissions.
- Auto-respond to reviews, comments, or messages on any surface.
- Promise rankings, lead volume, approval rates, rate claims, or any outcome.
- Generate, request, or filter reviews. Review requests, where platform and lender policy allow, are handled by you on past clients only. No incentives, no filtering, no selective gating.
- Replace your compliance review. Every recommended action is staged for your sign-off.
- Lock you in. CredibilityWatch is opt-in, scoped at the audit walkthrough, and cancellable.
If you want help executing the fix queue (profile copy drafts, review response drafts, GBP Q&A drafts, content updates, source cleanup), that is the separate Authority Sprint add-on. Sprint is execution support; CredibilityWatch is monitoring. They are scoped independently and you can engage either one, both, or neither after the audit.
05 · How it follows AuthorityMap
CredibilityWatch starts where the audit ends.
CredibilityWatch is available only after an AuthorityMap Audit baseline and the first 90-day retest included in the audit. The audit produces the prompt matrix, the identity and source ledger, the dashboard, and the scorecard. CredibilityWatch monitors against that baseline week over week.
- AuthorityMap Audit. $3,500, flat. 14-day baseline, 30-day ranked fix plan, strategy walkthrough, first 90-day retest included.
- First 90-day retest. Same prompts, same engines, delta against baseline. Included in the audit.
- CredibilityWatch (optional). Weekly monitoring of AI/search answers, reviews, profile drift, competitor and source drift, with urgent alerts. Scoped at the audit walkthrough.
- Authority Sprint (optional, separate). Execution support for the fix queue: drafts only, compliance-ready, your sign-off on everything.
Step 1: the audit
Start with the AuthorityMap baseline.
CredibilityWatch only makes sense once there is a baseline to monitor against. Start with the AuthorityMap Audit: $3,500, flat, 14 days to baseline, first 90-day retest included. Then decide on CredibilityWatch at the walkthrough.