01 · Search first
Borrowers Google and ask AI first.
First-time buyers, refi shoppers, and even referred leads check ChatGPT and Google AI before they ever pick up the phone.
For Mortgage Loan Officers
Be the loan officer
AI recommends.
When borrowers ask ChatGPT, Google AI, Perplexity, Gemini, or Claude who to trust with their mortgage, make sure it’s you. We map where you’re invisible and show you what to fix first.
$3,500 flat · 14-day baseline · 30-day fix plan · 90-day retest included · no retainer
The competitor with cleaner profiles, reviews, and bio takes the top spot. AI fills in the blanks from what’s public. Whatever isn’t connected, it guesses.
Watch · 45 seconds
See what AI says about you, in 45 seconds.
A 45-second look at how AI describes loan officers today, and how AuthorityMap maps, scores, and gives you a ranked plan to fix it.
The problem
Your next borrower isn’t waiting on a realtor referral.
02 · AI scrapes proof
AI doesn’t know your brand.
It builds your story from your Google profile, NMLS, Zillow, LinkedIn, reviews, directories, and lender bio. Not your website alone.
03 · Clearest wins
Whoever AI describes clearly gets the call.
If your name, employer, or reviews don’t connect cleanly across sources, the competitor with stronger signals takes the lead.
How it works
From invisible to inevitable, in three steps.
Step 01 · Days 1–14
We audit what AI says.
76 borrower questions across 5 engines: ChatGPT, Google AI, Perplexity, Gemini, Claude. Every answer captured verbatim. Every source traced to a URL.
Step 02 · Day 14
You get the 30-day fix plan.
A ranked queue: fix now, needs approval, or defer. Compliance-safe drafts, ready for in-house execution.
Step 03 · Day 90
We retest.
Same prompts. Same engines. Same scorecard. Measure exactly what moved. Included in the price.
What you get
The evidence, the comparison, the fix queue.
A private working dashboard (not a PDF) that shows what AI said, what sources it used, and what to fix first.
01
Know where you’re invisible.
Every AI engine, every borrower search, captured verbatim. A reproducible baseline you can show your team or your branch.
02
See who AI picks instead.
Direct competitor comparison. Which loan officers AI recommends in your market, and the public signals that put them on top.
03
The 30-day fix queue.
Ranked actions on your profiles, bio, reviews, and directory listings. No rate, ranking, or lead-volume claims. Compliance-safe by design.
04
The 90-day retest.
Same prompts, same engines, same scorecard, measured against baseline. Included.
See the shape of the deliverable in the sample dashboard.
Pricing
One audit. One price. No retainer.
AuthorityMap Audit · one-time
$3,500
flat
- 14-day AI answer baseline
- 5-engine answer capture
- Public proof & competitor comparison
- Private dashboard (not a PDF)
- 30-day ranked fix queue
- 90-day retest included
Pay once. No retainer. Compliance-safe by design: no rate, ranking, or lead-volume claims. See full pricing and what is included.
Pilot proof
A strong LO still had a retrieval problem.
Identity was intact. Retrieval was the problem. — AuthorityMap Pilot Audit, 2026
- Answers captured
- 354 Verbatim, across 5 engines.
- Sources traced
- Hundreds Hundreds of unique sources traced across panels.
- Baseline hit rate
- 20% Mean across engines.
Three engines fabricated three different facts about the same person. Reviews were split across aggregators. A verified-but-thin LinkedIn beat a richer, unverified profile. Claiming the Google Business Profile was the highest-priority single fix, not new content.
Your numbers will be different. The mechanism is the same.
FAQ
Questions LOs actually ask.
How is this different from a normal SEO audit?
SEO asks whether Google ranks a page about you. AuthorityMap asks whether ChatGPT, Google AI, Perplexity, Gemini, and Claude name you correctly when a borrower asks who to trust, and which sources they cite when they answer.
Will this guarantee more leads?
No. We don’t promise rankings, leads, or AI citations. We show you exactly what AI says today, where your public proof is incomplete or conflicting, and what to fix so engines have a clearer picture of you.
Can I run the fix queue myself?
Yes. The 30-day plan is built for in-house execution. Most clients take it and run. The optional 90-Day Authority Sprint exists if you’d rather have us execute alongside you.
What if compliance pushes back on a draft?
Drafts avoid rate, qualification, program-term, ranking, and lead-volume claims, so objections are usually structural rather than directional. We revise to your team’s boundary and rerun the prompts after the corrected version is live.
Do you work with branches and lender marketing teams?
Yes. Individual LOs are the most common engagement. Branches scope multi-LO audits on a per-LO basis. Same methodology, same deliverable.
What about ongoing monitoring?
Optional. After your baseline and retest, CredibilityWatch can rerun the prompts weekly and alert you when reviews, profiles, or competitor signals shift.
Want the details? Prompt matrix, evidence tiers,
scoring, and compliance boundaries.
Read the methodology
Request an audit
Be the loan officer AI recommends.
14-day baseline. 30-day fix plan. 90-day retest included. No retainer. $3,500, flat.